Design Systems with a Twist
COMPANY
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SERVICES
Product design, design system
Overview
I created a design system that served both the product and marketing sides of a startup. As the first designer on the team, I was responsible for everything from component consistency to cross-functional collaboration with developers and marketers.
Problem
- The team was moving fast but lacked structure.
- Components were duplicated,
- UI patterns were inconsistent, and developers were building everything from scratch.
- Developers needed a shared language and designers needed guardrails.
I audited the existing product and worked to identify overlaps, inconsistencies, and gaps. I also worked closely with developers to understand real needs and blockers in their workflows.
System Foundations
- Created reusable Figma components based on real use cases
- Built visual consistency across multiple surfaces (product, landing pages, and marketing materials)
- Integrated naming conventions that matched front-end code
- Designed with flexibility in mind for experiments and rapid iteration
Outcome
- The design system helped reduce duplicated effort, improved consistency across the product, and made it easier for everyone—developers, marketers, and designers—to move faster without sacrificing quality.